Pharos Brands Expands into Missouri Market with Keg 1 Missouri Partnership

Pharos Brands, a notable name in the cannabis-infused beverage sector, has officially entered the Missouri market, marking a significant step in its national expansion strategy. This move is facilitated through a strategic distribution partnership with Keg 1 Missouri, LLC, a respected beverage distributor in the St. Louis area. As of July 14, Pharos' range of 5mg THC sparkling drinks is now accessible in several key counties, including St. Louis, St. Charles, and Jefferson, among others.

This partnership aligns with Keg 1 Missouri's curated cannabis beverage portfolio, which features other esteemed brands such as Plift, Cheech & Chong, and Fulton Beer’s Narc. The collaboration is primarily aimed at serving independent liquor chains and on-premise accounts, highlighting the growing demand for legal cannabis beverages in Missouri. John Hummel, Executive VP & Chief of Sales for Keg 1 Missouri, emphasized the appeal of Pharos Brands, noting its commitment to safety, compliance, and consumer trust. The brand's offerings are described as clean, flavorful, and designed for gentle relaxation, catering to both novice and experienced cannabis users.

Pharos Brands distinguishes itself with a lineup of refreshing, gentle-potency beverages made from all-natural ingredients, targeting wellness-conscious consumers. The 5mg THC format is particularly appealing for those seeking a social, controllable cannabis experience. Mary Bernuth, co-founder and President of Pharos Brands LLC, expressed enthusiasm about entering the Missouri market with a partner like Keg 1 Missouri, which brings valuable expertise in beverage distribution and emerging cannabis markets.

This expansion underscores Pharos Brands' dedication to broadening its national footprint by collaborating with top-tier distributors and engaging with responsible, informed retailers. The partnership with Keg 1 Missouri not only enhances Pharos' market presence but also contributes to the evolving landscape of Missouri's adult-use cannabis market, offering consumers safe, high-quality, and approachable cannabis beverage options.