C3 Industries Strengthens Leadership and Retail Strategy with Key Appointment and Acquisition

C3 Industries, a prominent multi-state cannabis company, has announced the appointment of Krista Raymer as Chief Strategy Officer and the acquisition of Vetrina, a cannabis retail consulting firm. These strategic decisions underscore C3's dedication to leveraging data-driven insights for profitability and operational excellence across its High Profile retail network. Raymer, a seasoned strategic leader and founder of Vetrina, brings over six years of experience in consulting for more than 270 cannabis retailers across the U.S., specializing in data-driven business transformation and market expansion.

Ankur Rungta, CEO and cofounder of C3 Industries, highlighted the significance of these moves in building the company's executive infrastructure. The integration of Vetrina's consulting expertise and Raymer's leadership is expected to optimize C3's retail operations and enhance customer experiences. This development comes as C3 prepares to expand its retail footprint, with new High Profile dispensaries set to open in Kentucky and other states in 2025.

Valay Shah, CFO of C3 Industries, noted the company's shift towards growth through mergers and acquisitions (M&A), signaling a new phase in C3's expansion strategy. The strengthened leadership team and retail expertise position C3 favorably for upcoming industry consolidation and M&A opportunities, aiming for significant growth in the next 18 months.

With a robust retail network spanning Michigan, Missouri, Massachusetts, Illinois, New Jersey, and Connecticut, and plans for further expansion, C3 Industries is poised for measurable improvements in retail performance. The company's strategic investments in leadership and retail consulting expertise reflect its commitment to excellence and growth in the competitive cannabis industry. For more information, visit https://c3industries.com/.