Kenny McCormick IV Launches Innovative Billboard Campaign for Psychedelic Hymnal Project

Kenny McCormick IV, renowned for his role as Jimmy Flinders in *Saturday's Warrior*, has initiated a groundbreaking multi-city billboard campaign to promote his new music and storytelling venture, *LDS/LSD: The Psychedelic Hymnal*. This album offers a fresh take on traditional Mormon hymns, infused with contemporary perspectives on healing, creativity, and personal liberation. The campaign, spanning 15 cities including Salt Lake City, Las Vegas, and Phoenix, features enigmatic messages directing the public to StartWithILoveYou.com, an immersive digital platform designed to engage fans in a scavenger hunt-like experience.

The initiative is not merely about promotion but fostering community and participation, with all music and content offered for free. Supported by entities like Relevé Entertainment, Christian Cannabis, and Spiritual Plants, the project also introduces new federally legal hemp products, Mormon Meds and Latter Day Leaf, highlighting the intersection of spirituality, wellness, and the cannabis industry. McCormick's collaboration with Craig Gross has previously yielded albums such as *Baphomet Zoo* and *Freely and Lightly*, showcasing their innovative blend of music and immersive storytelling.

The campaign's pinnacle aims to realize a full-scale immersive show at The Sphere in Las Vegas, envisioned as a tribute to Tony Hsieh's legacy of spreading joy. This ambitious project underscores the evolving landscape of entertainment, where music, digital interaction, and community building converge. McCormick's approach, emphasizing direct fan engagement over traditional distribution channels, reflects a broader shift in how artists connect with their audiences, offering a model that could influence future productions in the cannabis and psychedelic industries.