Leafwire and Newsworthy.ai Partner to Enhance Cannabis Industry News Distribution

The cannabis industry's leading business network, Leafwire, has announced a strategic partnership with Newsworthy.ai, an AI-driven press release newswire platform, to enhance the distribution and visibility of news announcements for its members. This partnership leverages Newsworthy.ai's extensive network of over 400 media sites and its proprietary platform, NewsRamp.com, which transforms press releases into various content formats, including articles, blog posts, and videos, and translates them into up to 12 languages for global reach.

Mark M. Willaman, founder of Newsworthy.ai, highlighted the importance of this collaboration, stating, "We are thrilled at the opportunity to help LeafWire and their customers maximize the visibility of their news announcements." This initiative addresses the unique challenges faced by the cannabis industry in advertising and promotion, offering a sophisticated and affordable solution to amplify media coverage.

Mike Ballard, Vice President of Sales & Marketing at LeafWire Media, emphasized the significance of the partnership in overcoming industry-specific limitations. "The cannabis industry presents certain problems, limitations and biases when it comes to advertising and promotion," Ballard said. This collaboration ensures that cannabis businesses can effectively reach their target audiences amidst the shifting landscape of press release distribution and digital marketing trends.

The partnership between Leafwire and Newsworthy.ai represents a pivotal development for the cannabis industry, providing businesses with the tools to navigate the complexities of modern media distribution and engage with their audiences more effectively. By harnessing the power of AI and innovative content distribution strategies, this alliance is set to redefine how cannabis industry news is shared and consumed.