Iconic Tonics Partners with MoreBetter for Groundbreaking Study on THC-Infused Beverages

Iconic Tonics, a functional beverage company with backing from Harmony Craft Beverages and Snoop Dogg, has embarked on a pioneering study with MoreBetter to explore the effects of THC-infused beverages on consumers' mood, quality of life, and alcohol consumption. This study, enrolling up to 2,000 participants, aims to provide real-world data on how these beverages influence daily life and wellness, responding to growing consumer interest in healthier alcohol alternatives.

The collaboration highlights the industry's shift towards data-driven research to substantiate the anecdotal benefits of THC-infused products. Kevin Provost, CEO of MoreBetter, emphasized the importance of such studies in advancing the sector responsibly. Evan Eneman, CEO of Iconic Tonics, shared the company's commitment to understanding the real-world impacts of their products, not only for research and development but also for consumer education and regulatory guidance.

Products from Snoop Dogg's brands, including Death Row Records Do It Fluid and Dogg lbs Doggy Spritz, as well as Lifeblood by Love Yer Brain, co-founded by Wayne Coyne of The Flaming Lips, are part of the study. Future research will include other brands under the Iconic Tonics portfolio, further expanding the understanding of THC-infused beverages' role in wellness.

This study arrives at a time when the acceptance and curiosity around cannabis-infused products are at an all-time high, especially with the approaching 4/20 holiday. Iconic Tonics is also enhancing accessibility to its products through a special promotion with DoorDash, making it easier for consumers to explore these alternatives.

While the study has reached its enrollment capacity, it represents a critical step forward in the cannabis and psychedelic industries, offering insights that could shape future products, consumer choices, and regulations. The partnership between Iconic Tonics and MoreBetter underscores the potential of THC-infused beverages as a viable, better-for-you alternative to traditional alcohol, paving the way for informed decisions and responsible industry growth.