VPR Brands and Associated Supply LLC Forge Exclusive Partnership for New York's Cannabis Market

VPR Brands, LP (OTC: VPRB), a leader in cannabis vaporization technology, has announced a pivotal exclusive distribution and licensing agreement with Associated Supply LLC, a licensed distributor in New York's cannabis sector. This partnership grants Associated Supply LLC the exclusive rights to distribute ELF Brand prefilled cannabis vaporizers and accessories across New York, a state with a rapidly expanding adult-use cannabis market.

New York's cannabis market has shown significant growth, with retail sales exceeding $1 billion in 2024. Vaporizer products, making up 27% of all retail cannabis sales in the state, highlight a consumer preference for vaporized cannabis, setting the stage for ELF Brand's accelerated market entry and growth. Kevin Frija, CEO of VPR Brands, LP, emphasized the partnership's potential to enhance the company's presence in New York's legal cannabis sector, leveraging Associated Supply LLC's operational and regulatory strengths.

Daniel Hoff, COO of VPR Brands, LP, shared enthusiasm for introducing a custom product line of prefilled vapes to New York's dispensaries, focusing on the ELF Brand's distinctive style and superior performance. Associated Supply LLC's expertise in cannabis logistics and compliance, coupled with its newly acquired Adult-Use Distribution License, positions it as an ideal partner for navigating New York's cannabis landscape.

Robert Rapoport, COO of Associated Supply LLC, expressed excitement about the partnership, highlighting the opportunity to bring high-quality ELF Brand products to consumers statewide. The agreement includes brand exclusivity, joint marketing efforts, and a shared product strategy, initially concentrating on filled cannabis vape cartridges with plans to expand into related accessories.

This exclusive agreement underscores VPR Brands' strategy to penetrate high-barrier, licensed cannabis markets through local partnerships, reinforcing its commitment to growth, market diversification, and shareholder value. For more information, visit https://www.vprbrands.com.