Green Monke Enhances Milwaukee Theatre Experience with Hemp-D9 Beverages

Green Monke USA, an award-winning hemp-D9 beverage brand, has partnered with the Pabst Theater Group, a member of the OVG Theater Alliance, to bring its Happy Sodas to five Milwaukee venues. This collaboration marks a significant step in integrating hemp-derived THC beverages into live entertainment settings, providing theatergoers with a unique and legal alternative to traditional alcoholic drinks.

The partnership was facilitated by OVG Global Partnerships, aiming to connect leading consumer brands with premier live entertainment properties. Green Monke's Happy Sodas will be available at Miller High Life Theatre, Riverside Theater, Pabst Theater, Turner Hall Ballroom, and Vivarium, enhancing the guest experience at these iconic venues. The initiative kicked off with a successful launch event featuring the band Goose, where attendees sampled flavors like Orange Passionfruit and Mango Guava.

Pat Gleeson, CEO of Green Monke, emphasized the brand's commitment to enriching the arts and attracting new audiences to Milwaukee's theaters. Gary Witt of the Pabst Theater Group highlighted the partnership's potential to elevate the live event experience. With Wisconsin's recreational cannabis market untapped, Green Monke's presence in these venues offers a novel consumption avenue for THC, aligning with growing consumer interest in hemp-derived products.

Green Monke is also working with Johnson Brothers Limited, Wisconsin's leading liquor distributor, to make Happy Sodas available in retail outlets, allowing consumers to enjoy the beverages beyond the theater. This strategic move not only broadens Green Monke's market reach but also supports the local economy by partnering with established distributors and retailers.

The collaboration between Green Monke and the Pabst Theater Group represents a forward-thinking approach to guest experience, combining entertainment with innovative beverage options. As Green Monke explores further opportunities with OVG's Theater Alliance, its impact on the cannabis and psychedelic industries continues to grow, setting a precedent for similar partnerships nationwide.