Premium Produce and Ice Cube Partner to Launch Fryday Kush in Nevada

Premium Produce CEO Priscilla Vilchis, a notable figure in the cannabis industry, has announced a partnership with rap legend Ice Cube to exclusively bring his marijuana brand, Fryday Kush, to Nevada. This collaboration underscores the growing trend of celebrity involvement in the cannabis sector, highlighting the potential for high-profile partnerships to drive industry growth and innovation.

The Fryday Kush product line, which includes flower, pre-rolls, blunts, and vaporizers, is set to hit Nevada dispensary shelves in March 2025. This venture not only expands Premium Produce's celebrity portfolio but also reinforces its position as a leader in the manufacturing and distribution of premium cannabis brands. The partnership was featured in a Forbes article by Javier Hasse, emphasizing the shared commitment between Vilchis and Ice Cube to quality and integrity in cannabis production.

Vilchis, who has made history as the first licensed female minority in Los Angeles County and the youngest female minority licensed in Nevada, brings a wealth of experience and a proven track record to this collaboration. Her previous partnerships with cultural icons such as Lil’ Kim, Hulk Hogan, Lil Wayne, and Ric Flair have paved the way for this latest venture with Ice Cube. Through Budding Equities, Premium Produce will also oversee the manufacturing and distribution of other celebrity cannabis brands, including Jay and Silent Bob (JSB) and Pineapple Express, further cementing its role in high-profile cannabis collaborations.

This partnership between Premium Produce and Ice Cube represents a significant milestone in the cannabis industry, showcasing the potential for celebrity-branded products to attract new consumers and expand market reach. It also highlights the importance of quality and integrity in cannabis production, principles that both Vilchis and Ice Cube are committed to upholding. As the cannabis industry continues to evolve, collaborations like this one are likely to play a pivotal role in shaping its future.