Nicole Hanratty to Share Insights on Consumer Data at MJ Unpacked 2024
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Nicole Hanratty, Vice President of Marketing at MWG Holdings Group, Inc., is set to participate in the 'Harness Consumer Data' panel at the MJ Unpacked event in St. Louis, Missouri. This panel, scheduled for November 6, 2024, will explore how cannabis companies can utilize consumer data to refine retailer strategies and drive industry growth. Hanratty's involvement underscores the increasing importance of data analytics in the competitive cannabis market.
The MJ Unpacked event serves as a critical gathering for cannabis industry leaders, offering insights into emerging trends and market dynamics. Hanratty, alongside panelists Blythe Huestis of Sun Theory and Christian Blake of Genetica, will share practical advice on transforming data into actionable strategies. The discussion, moderated by Dan Berman of Cannabis BPO, aims to equip businesses with the tools needed for success in a rapidly evolving landscape.
Hanratty's expertise in marketing and data-driven strategies has been instrumental in MWG Holdings' growth, including a 35% increase in customer count at their Sacramento flagship store since January 2023. Her approach emphasizes the role of AI and technology in enhancing consumer engagement, as evidenced by the launch of the Ask Blazy platform. This innovative tool, powered by GPT-4o, represents MWG's commitment to leveraging technology for brand growth and personalized consumer experiences.
The significance of Hanratty's panel participation extends beyond MWG Holdings, reflecting broader industry trends towards data utilization for competitive advantage. As cannabis businesses navigate regulatory challenges and market saturation, insights from leaders like Hanratty provide valuable guidance for sustainable growth. The MJ Unpacked event, and particularly the 'Harness Consumer Data' panel, offers a timely opportunity for industry stakeholders to learn from real-world examples and strategies that have proven effective in driving profitability and innovation.
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