Strategic Partnership Aims to Elevate New York's Cannabis Retail Market with Advanced Technology

Alleaves and BioTrack, leading providers of cannabis software, have announced a strategic partnership with the New York Cannabis Retail Association (NYCRA) to deliver fully integrated technology solutions for cannabis retailers across New York. This collaboration is set to streamline operations, enhance compliance, and support sustainable growth in the state's rapidly expanding cannabis market.

The partnership leverages BioTrack's role as the official New York State Cannabis Traceability System, ensuring businesses meet regulatory requirements while improving operational efficiency. Alleaves contributes advanced features such as point-of-sale systems, payment processing, and delivery tools, offering dispensary owners a comprehensive, integrated experience.

Moe Afaneh, COO of BioTrack Alleaves, emphasized the significance of the partnership, stating, "Our collaboration with NYCRA is crucial in equipping New York’s cannabis retailers with top-tier technology for success." This alliance combines BioTrack's compliance and operational expertise with NYCRA's dedication to retailer support, aiming to foster a thriving cannabis industry in New York.

NYCRA, established to empower licensed cannabis retailers through resources, education, and advocacy, plays a key role in supporting the state's Conditional Adult-Use Retail Dispensary (CAURD) licensees. The association's partnership with BioTrack and Alleaves grants members access to premier cannabis management tools, alongside exclusive marketing support, educational events, and direct communication channels to enhance customer engagement and business growth.

Jayson Tantalo, VP of Operations at NYCRA, highlighted the partnership's impact, noting its contribution to the industry's progress and the financial support it brings to members for hardware and software, essential for compliance with state mandates. This collaboration signifies a pivotal advancement in New York's cannabis retail sector, promising to elevate the market's operational standards and inclusivity.