Strategic Partnership to Elevate New York's Cannabis Retail with Advanced Technology

Alleaves and BioTrack, leading providers of cannabis software solutions, have announced a strategic partnership with the New York Cannabis Retail Association (NYCRA). This collaboration is set to revolutionize the cannabis retail landscape in New York by offering fully integrated technology solutions. These solutions aim to streamline operations, enhance compliance, and foster sustainable growth within the state's rapidly expanding cannabis market.

The partnership leverages BioTrack's role as the official New York State Cannabis Traceability System, ensuring businesses meet regulatory requirements while optimizing efficiency. Alleaves contributes advanced features such as point-of-sale systems, payment processing, and delivery tools, providing dispensary owners with a seamless, integrated experience. Moe Afaneh, COO of BioTrack Alleaves, emphasized the significance of this partnership in equipping New York's cannabis retailers with the necessary tools for success in this dynamic market.

NYCRA, established to support licensed cannabis retailers through resources, education, and advocacy, views this partnership as a milestone in promoting equity and collaboration within the industry. The association plays a crucial role in aiding Conditional Adult-Use Retail Dispensary (CAURD) licensees, fostering an inclusive cannabis industry. Through this collaboration, NYCRA members will gain access to cutting-edge cannabis management tools, exclusive marketing and operational support, and educational opportunities, all designed to enhance customer engagement and business growth.

Jayson Tantalo, VP of Operations at NYCRA, highlighted the partnership's importance in advancing the industry, particularly for justice-involved individuals represented by the association. The collaboration not only positions BioTrack as a leader in retail solutions but also provides essential financial support for hardware and software to NYCRA members, aligning with the state's mandate. This initiative underscores the commitment to driving progress and inclusivity in New York's cannabis retail sector.