Brass Knuckles Announces Return to California Cannabis Market with Innovative Consumer Empowerment Initiatives

Brass Knuckles, a brand synonymous with innovation and authenticity in the cannabis industry, is making a significant return to the California market in the summer of 2024. This move follows its successful relaunch in New York earlier in the year, marking a pivotal moment in the brand's expansion strategy. Co-Founder Mike Healy emphasizes the brand's commitment to not just selling cannabis products but fostering a community grounded in strength, resilience, and progress.

In an effort to uphold consumer trust and ensure product authenticity, Brass Knuckles has partnered with Lucid Green to integrate LucidIDs on every product. This technology allows consumers to quickly verify the authenticity of their purchases and access detailed product information, thereby enhancing transparency and trust in the cannabis market.

Brass Knuckles distinguishes itself through its deep California roots, commitment to quality, and innovative product offerings. Since its inception in 2016, the brand has been at the forefront of cannabis culture in California, pushing the boundaries with its iconic genetics and advanced vape hardware. The brand's focus on consumer empowerment is evident in its use of LucidIDs, which educate consumers and enable them to make informed choices.

The return to California is part of Brass Knuckles' broader national rollout plan, with expansions into Arizona, Florida, Illinois, Massachusetts, Michigan, Missouri, Nevada, and New Jersey anticipated by the end of 2024. This strategic expansion underscores the brand's ambition to redefine cannabis consumption across the United States, offering unparalleled quality and innovation to consumers nationwide.