Nevis Brands Expands Major Brand with Launch of Cannabis Gummies in Washington State

Nevis Brands has announced the expansion of its Major brand from beverages to gummies, introducing Major Gummies to the Washington market. These gummies are packaged in 100mg units, containing ten 10mg gummies, and are the first in the region to utilize SoRSE emulsion, known for enhancing taste and ensuring rapid onset. The initial flavors, Orange Mango and Blue Raspberry, mirror those of the successful Major beverage line, aiming to leverage existing consumer trust and preference.

The licensee for Major in Washington State has completed its initial production, with sales commencing in the first week of June. This launch is strategically timed to influence Q3 financial results positively. The cannabis edibles market, valued at approximately $3.4 billion by the Imarc Group, presents significant opportunities for Major Gummies to capture a substantial market share.

John Kueber, CEO of Nevis Brands, highlighted the company's commitment to innovation and quality, emphasizing the gummies' use of SoRSE emulsion as a key differentiator in the competitive edibles market. By maintaining the flavor profiles and effective delivery system that customers associate with Major beverages, Nevis Brands aims to establish a strong presence in the edibles sector.

Looking forward, Nevis Brands plans to extend the distribution of Major Gummies beyond Washington State, exploring new markets to further its impact in the cannabis industry. The anticipated success of Major Gummies could lead to the introduction of additional product lines, reinforcing the company's growth trajectory in the evolving cannabis and psychedelic industries.